Nike’s NFT Sales Make It One of the Most Profitable Fashion Brands in the Digital World
When non-fungible tokens (a.k.a. NFTs ) — essentially certificates for digital or physical assets — first launched, big brands stayed pat. They didn't launch their own, entertain the then-trend (now full-blown industry) or rush to retrofit prior releases with crypto perks. Folks knew there would one day be a Nike NFT, but when Nike first showed hesitancy, many