For generations, entertainment brands have been on the cutting edge, showing people what’s possible through technology. Consider how films like the original Star Wars used imaginative storytelling to help people consider a future with limitless possibilities. Aside from the storytelling, entertainment brands have also always been at the forefront of innovation, continually pushing the boundaries for how consumers discover, and eventually adopt, new forms of technology.
Of course, Netflix changed the way we consume new content with their early catalogs of DVDs by mail. But even a century ago, forms of media like radio broadcasting unleashed revolutionary new modes of storytelling, advertising and celebrity that continue to exist in some form or fashion today. In short, entertainment brands know that technological experimentation can lead to foundational breakthroughs.