A developing and deepening partnership between Amazon Web Services (AWS) and Ava Labs is set to assist developers trying to “redefine the internet,” according to AWS’ global head of Web3.

Jeff Hasselman, who has led AWS’ Web3’s efforts since 2017, said during a Wednesday webinar that he has had conversations over the past two years with some of the world’s largest banks and entertainment companies looking to develop their own Web3 initiatives.

Some need “101 level” education, he said, while others are further along in their digital assets journey. Either way, according to the executive, everyone is looking for the most straightforward path in doing so.

“We’re starting to see a shift; we’re at an inflection point right now where more and more people are coming in,” Hasselman said. “How do you grab them? And how do you simplify it?”

The webinar comes a few weeks after Ava Labs struck its initial partnership with AWS. That, at the time, was said to be intended as an effort to accelerate blockchain adoption for enterprises, governments and institutions.

Ava Labs created the Avalanche blockchain. AWS offers an infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries.

The joint arrangement differs from the brewing NFT push undertaken by Amazon proper, Blockworks previously reported. That effort, sources then said, is not led by AWS.

While supply-chain companies are seeking to use blockchain tech for better track-and-trace processes, AWS and Ava Labs executives said during the webinar, potential future government use cases of blockchain include digital identity and on-chain documentation.


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