The NFT market has been a growing one with several companies filing for trademarks to enter the NFT space. The latest business giant to file a trademark application is Sony Music Entertainment.
The trademark application was filed with the United States Patent and Trademark Office on 30 August. Furthermore, the application mentions a suite of products that it intends to authenticate using NFTs under the Columbia Records logo.
Albums, videos, and much more
The application covers a wide range of aspects, such as the promotion of music, advertising for artists, and audio/video recordings. It also includes artwork related to live musical performances that are authenticated by NFTs.
This may be the first NFT project directly tied to Sony Music, but the music behemoth has been other similar projects as well. In August 2021, Sony Music backed NFT marketplace MakersPlace and raised $30 million from investors, such as Pantera Capital and Coinbase.