The world is changing faster and more profoundly than ever before. We’ve entered an age of transformation many have referred to as the fourth industrial revolution or the digital transformation. As a result, many new innovations are being discussed and adopted around the world as we begin to see a future where digital technology is a ubiquitous part of everyday life for everyone.
What this means for the life sciences brands is that in order to remain competitive, they must adapt to these new technological trends and find ways to leverage them to improve the customer experience, increase the speed of their service offerings, and ultimately, drive sales.
For example, consider the recent developments in digital health. In 2016, the Food and Drug Administration (FDA) approved the use of digital technology to monitor patients with diabetes.