Despite the recent voltality in the technology sector, the metaverse remains an intriguing concept. The metaverse holds out the promise of elevating the current digital landscape by merging real-life scenarios and the digital space, and by integrating more technology-centric forms of commerce, such as digital tokens and cryptocurrencies.

The interaction between brands and the metaverse has been one of the big stories of the past year. Many investors see a great long-term investment opportunity here; so much so that the global metaverse market is expected to grow to USD 1.5 trillion by 2029, from a USD 63.83 billion valuation in 2021. With the metaverse stirring more and more conversations in the industry, it is a great time to speak to some experts.

To get some insights, we sat down with two metaverse builders: Cathy Hackl, the Founder and Chief Metaverse Officer of metaverse consulting firm Journey, and Erika Wykes-Sneyd, the Global VP Marketing for Adidas Originals, Collaborations & Basketball & Lead of Adidas Web3 Studio Adidas and Adidas Originals. For this episode of The Startup Guide to Growth podcast, our guests discussed the relationship between brands and the metaverse today: how large companies are approaching the metaverse, and how entrepreneurs may engage in the next trillion-dollar market opportunity.