- The best NFT projects have a few things in common, like creativity, appeal to a clear audience and value beyond the price, experts say.
- To be successful, brands need to attract the web3 community to their NFTs, but they shouldn’t forget their existing core customers either.
- Projects that come off as a quick cash grab or marketing stunt aren’t likely to resonate, but brands that treat NFTs as part of their business model can find success.
